We started MIME Analytics with one purpose in mind – delivering value from advertising like our customers had never seen before.

Black and white photograph of Clive Reed

Clive Reed

Director Media

When it comes to wise, they don’t come much wiser than Clive. With more than 30 years in the business in both the UK and NZ, he has bought more than $1.5bn of media worldwide.

Clive is a recognised industry expert on truly global and local brands. He adeptly manages and implements trading and buying on behalf of MIME Analytics clients. His industry knowledge, negotiation skills, and focus on the enjoyment of media detail is his driving force.

Clive says

“It’s my job to deliver fantastic media strategies which drive great commercial outcomes. Part of that is making sure our clients pay a fair price which creates value for their business.”

B&W photograph of Simon Gentry.

Simon Gentry

Director Strategy & Business

Simon has more than 20 years of marketing and media experience in both the UK and NZ. An ex-Marketing Director, he has a strong record of innovation and business improvement and truely understands media marketing from a client’s point of view.

It’s his commercial acumen, diverse marketing and advertising knowledge and his ability to simplify complex situations that sets Simon apart.

With his flair for new business, Simon is often the first point of contact for clients. He believes in

“Creating advertising and marketing solutions that grow shareholder value.”

Bernard Braithwaite

Director Information & Analytics

Don’t be put off by the sometimes serious face; it just means that Bernard is thinking hard. Data planning and structured challenging thinking are his particular areas of expertise. MIME Analytics clients benefit from his structural approach to business processes and controls in managing and developing data to create sophisticated analytics solutions.

An ex-Sales and Marketing Director, he has more than 20 years’ experience working in a wide range of businesses and industries in New Zealand and Australia.

Bernard’s over-riding focus is

“to deliver information and insights that drive an unfair competitive advantage for our clients.”