Our advertising is performing well; what is the benefit?
Firstly, Enterprise helps marketers prove how much their campaigns are contributing to the business. And by massively simplifying data collection and analysis, it helps them deliver even faster, better informed decisions.
Our agency/analysts already provide this service?
Usually ‘media analytics’ concentrates on media performance statistics, looking at: whether ratings purchased were delivered; were the costs per ‘gross rating point’ exceeded; were reach and frequency metrics achieved…
Enterprise is purely results-oriented as its reports use actual business data, including sales, calls, web hits and footfall. And it delivers them in minutes not days.
How would Enterprise benefit our analysts?
It lets them focus on what the results are revealing, rather than losing time gathering and sifting through mountainous data.
How up to date can Enterprise be?
As up to date as the data loaded into it—daily or even hourly.
What’s the limit to the data you can handle?
Enterprise is proven with clients generating 100’s of gigabytes and millions of monthly transactions.
Where will our data be stored?
We need to centralise your data tables to run our complex queries. Enterprise is hosted by Rackspace, the gold standard in security and reliability.
What data does Enterprise need?
You probably have at least 90% of it now. We need sales data (Enterprise draws on individual transactions and sku’s, but it’s not always necessary for some clients), your calls, web and other ‘response’ data, and your media channel data. We analyse what you have, how it is stored, what it will contribute and, where necessary, what’s needed to ensure it will go into Enterprise.
How much ‘IT’ is involved?
Enterprise is a marketing tool, not an IT project. It’s cloud-based and engineered to be as simple to implement as it is to use. We generally only require IT help in automating regular reports from your data.
What is our initial cost?
Nothing—as we charge a monthly service fee there is no up front cost to you.
What is our investment?
While this depends on the amount and complexity of your data, Enterprise’s annual cost is typically recovered from cost savings or sales uplift within the first 3 months.