Our Solutions

GamePlan is the new standard in audience insights. We identify and provide understanding of target markets in highly visual reports with unique insights spanning all your marketing opportunities.

• Understand your brand’s Advocacy versus key competitors
• Know where customers discover new brands and which media types fill the top of the funnel
• Know what research resources your audience use
• Know their purchase drivers – bottom of funnel insights
• Learn the Creative direction needed to build relevant messaging for your audience

Move past planning and buying media on demographics to using an array of psychographic behaviours … across online and offline media platforms.

Our analytics services allow you to see the impact each media channel has, and its role in the customer acquisition pathway.

With rapid changes to the marketing environment and an increasing digital focus, the challenge for working in this space is understanding the value of each medium and how it impacts customer decision-making. Within the digital space, we can help you break down further the source of success whether that is through search or display for example, or on a particular device. This enables you to make strategic decisions for your marketing mix that ensure the strongest outcome.

Mime Analytics consultants focus on cause and effect, linking all elements of your campaigns from creative to advertising timing to the media channel chosen. This enables us to provide brands we work with the knowledge they need to adjust their advertising mix so it is as effective as possible, where they can cut costs and where they should invest more. Our results are evidence of this with an average ROI of around 20%.

Knowing which marketing vehicles drive the best return is an increasingly complicated challenge as the ways to reach consumers evolves. Traditional media platforms are still important channels, but with media budgets increasingly stretched in many directions and struggling to keep up, optimising media spend requires analytics that drive more profitable marketing investment decisions.
Understanding and quantifying the drivers of ROI for each type of traditional and emerging marketing activity provides context and actionable strategies that enables Mime clients to achieve growth and profit targets.

Our proprietary software is designed to provide you with not only real-time analysis but also accurate forecasting. This is designed to be automatically responsive to holidays and key dates throughout the year that can affect business as usual.

Through our predictive analytics services you get the most out of the software. Our forecasting uses a wide range of methods from dynamic regression to exponential smoothing, as well as ARIMA, ARIMA(X), unobserved component models, and many other elements.

Pulse is our infinitely customisable campaign dashboard, offering 24/7 vision by displaying media data (both online and offline) against key business performance metrics including footfall, customer calls, leads and converted sales.

Pulse is tailored to your needs, including statistically modelled uplift-to-baseline reporting to provide quantifiable performance from media and marketing decisions.

Pulse accelerates results by:

• blending incompatible data sources
• being accessible anywhere, any time
• focusing on using, not gathering data
• reporting real-time performance